Feeling Overworked and Underpaid Despite Doing Everything "Right"?

 

You’ve mastered your craft, built a loyal client base, and even dabbled in social media marketing. Yet, your income remains inconsistent, and burnout feels inevitable.

It’s time to stop hustling and start scaling!

The Beauty Entrepreneur Experience

A High-Level Mentorship for Estheticians Ready to Scale to $10K Months Without Burnout

Hey Beauty Pro, Is this you?

 

✔ You feel stuck in their current business model.

 

✔ You're wanting to increase your income without increasing hours.

 

✔ You're ready to invest in your growth and take decisive action.

I'm going to show you how easy scaling your spa business can be!

 

Let me help you create more structure in your business so you can have....

 

 Strategic Pricing & Packaging: Learn to price your services for profit and create irresistible packages that clients love.

 

✔ Client Attraction Systems: Develop a marketing strategy that consistently brings in high-quality, loyal clients.

 

 Automation & Delegation: Implement tools and processes that free up your time and reduce overwhelm.

 

 CEO Mindset Development: Transition from service provider to confident business owner with a clear vision.

 

Join the experience!

What if I could show you how to add structure in your business to easily double your spa revenue in the first 90 days just like Birdie Janssen, Owner of Blue Birdie Beauty did?

Would you join right now?

"It's been very impactful in my revenue...!"

Birdie Janssen- Owner, Blue Birdie Beauty

 

In 8 short live lessons, I'm going to show you how I built my solo business to over $100,000 a year working only 3-4 days a week!

Introducing 

The Beauty Entrepreneur Experience Live!

A blueprint to running your most profitable spa business! 

Use the exact ideas, processes, planning, marketing materials and social media strategies we've used to help build successful spa brands to 6, multiple 6 and 7 figures!

We've literally done the work for you so you can focus on increasing your revenue quickly and serving more clients without the worry and headaches.

In This Experience You'll Learn:

  • How to create structure and systems in your business that give you flexibility in your schedule to travel and spend time with your family. 
  • Master your Instagram so you can turn your followers in to booked clients!
  • The Mindset of a 7 figure CEO and how they manifest what they want in life.
  • How to make money outside of the treatment room. To create multiples streams of income. 
  • Easy ways to fill your suite and get new clients
  • Easily sell higher priced services and retail to your clients. So you can work less but make more money $$$
  • How to rank higher on Google Searches using SEO
  • Using AI automations like Many Chat, Chat GPT and Canva to give you some freedom
  • How to make finances, bookkeeping and planning for your future EASY, So you can grow in to your own storefront
  • So much more!!!!
I'm ready to get started

Micah grew her business by 300% and just reopened 2 months ago 🤯

 

Micah Strange

@waxlabbeautyco

⭐️⭐️⭐️⭐️⭐️

My sales grew by 300%!

I just know I don't want to be in the same place I was. I didn't want to struggle the same way. I wanted more. I was so glad I found Nichole, her team is amazing... My sales grew to 300% compared to last year and I've only had my store front open for 2 months!

You CAN live stress free, and make plenty of money to pay your bills, grow your business, travel more and spend time with your family! 

I'll help you create a business that keeps working even when you're not!

Meet your Mentor...

Hi, I'm Nichole 👋🏼

Owner Beauty Babe Business Academy 

 

I started my solo business back in 2016 out of necessity. I was a single mom who needed to make more money and have flexibility in my schedule. 

At the time I was managing a spa in South Tampa, I knew I was an amazing esthetician and wanted to get back in to services.

Since 2012 I had made Medical Spas and Day Spas 6-7 figures yearly, as an esthetician, laser tech and even as their Spa Manager. 

 I knew I could do the same for myself. So I went solo, found a location and borrowed a bed. Started small and knew I could make lots of money without spending thousands. 

Well... I didn't! My first year in business I only made $15,000. As a distracted new mom, I didn't apply any of the business tools I had. I was treating my business as if I was an employee not the CEO of it. 

I could've considered $15,000 a major failure, closed down and worked for someone else. But my dream was to be solo. Once I realized I needed to shift my identity to CEO of Nichole Lancaster Aesthetics, I started operating as a 6 figure business owner. I was able to grow my business from $15,000 to over $100,000, fully booked with a waitlist. 

After getting asked by a lot of estheticians to be their esthetician coach I decided to launch my private esthetician mentor programs in 2023.

Now that I've stepped out of the treatment room and dedicated all of my attention Io helping other estheticians grow their brands. I can coach spa professionals on the right systems to put in place to grow their business fast!

 

"Because empowered women empower women"

If you're working long hard hours in your suite and still can't grow your business it could be missing the structure you need to scale!

What the pros are saying!

Mia Chan 

Owner @bellearte

⭐️ ⭐️⭐️⭐️⭐️

"I'm so honored to have her as my mentor!"

"I'm so honored to be a part of it because it has made such a difference in my business's growth and success. Nichole genuinely cares about my business and I'm so honored to have her as my mentor"

What does your business look like in 2025?

 

I'm here to help you grow without wasting as much money and time as I did trying to figure it out all on my own.

 

What's Included: In Your Enrollment

 

  • EXCLUSIVE LIVE spa business mentoring from Nichole and guest mentors ($4,000 value)
  • 8 Weeks of focused spa business themes showing you how to easily add structure in your business and double your revenue in 90 days! 
  • My Million Dollar Spa processes and systems to create structure in your business (value $997)
  • Mindset visualization practices and meditations for 6 figures and beyond
  • Lifetime access to all lessons and bonuses  (value $250)
  • Downloadable resources (value $250)
  • Our social media strategies to help you go viral (value $200)
  • Access to additional business mentors outside of the experience to help you with things like bookkeeping, and social managing. 
  • First access to all new programs launched in our library
  • Private Facebook Group to get additional help if you get stuck 
  • A supportive community of estheticians just like you!
  • Option to upgrade to a VIP member to get private 1:1 business training

   Bonus- Second Course, The Estheticians Guide to Mastering Instagram (value $97)

   Bonus- The importance of being a leader with Disney Executive, Ramit Kumar 

  ✔ Bonus- Getting Found on Google with Digital Marketing Expert, Hannah Boeck 

   Bonus- Defeating Negative Self Thoughts with Mindset Coach, Tabitha MacDonald

  Bonus- 5 Hours of private personalized financial mentoring with Aesthetic Bookeeper, Agata Goździewska (value $250)

This experience is EASILY worth over $10,000, for our 2025 class we're giving you this amazing experience for only a $1497 investment when you join us today!

 

(Limited to the first 30 students)

Choose your experience!

Enroll today!

Gold Experience

$1497

(Regular $1997)

  • 8 Weeks of Live Business Mentorship 
  • 8 Weeks of Live Q&A Calls
  • 1 Private Coaching call with Nichole 
  • My Million Dollar Spa Best Business Practices
  • ChatGPT Cheat Sheet
  • 30 Days FREE of ManyChat Pro Instagram Automations
  • Webinar: The Importance of being a leader with Disney Executive, Ramit Kumar
  • 5 Hours Private Financial Planning with The Aesthetic Bookkeeper 
  • Video: Getting found on google with SEO Expert, Hannah Boeck
  • Video: Defeating Imposter Syndrome with Mindset Coach, Tabitha MacDonald
  • Downloadable Resources
  • ADDITIONAL COURSE: Esthetician's Guide to Mastering Instagram ($97 Value)
  • ALL Bonuses
  • Welcome Box with T-shirt and Manifestation Journal
  • Limited to 30 students

 

Add to cart

Platinum VIP Experience

$2897

(Regular $3,500)

  • Everything you get inside the gold experience PLUS...
  • Once a Week private 1:1 calls with Nichole focusing on your business goals (8 total, during the experience)
  • ADDITIONAL COURSE: 5 Figure Spa Events ($397 Value)
  • Quickbooks set up and training with The Aesthetic Bookkeeper
  • 1 Entrance Ticket to The Premiere Orlando Event to meet Nichole LIVE
  • 30 Days of Social Media Management 
  • Limited to 10 VIPs
Add to cart

Wait there is more!

When you register, you'll also get these bonus mentors:

The Importance of Being a Leader with Disney Executive Ramit Kumar

Getting Found on Google with Digital Marketing Expert Hannah Boeck

5 Hours Financial Mentoring with Aesthetic Bookkeeper Agata Goździewska

Defeating Negative Self Thoughts with Mindset Coach Tabitha MacDonald

*Free Bonus* Learn how to make money using Instagram! ($97 value)

Hosted by: Nichole Lancaster 

REGISTER NOW + GET THE BONUS

What the pros are saying

Karen Portillo

Owner, @sinlessbyk

The best program out there, I love how Nichole will walk you through every single step. 

Tyla Acevedo

Owner, @fullmoon.estheticsllc

This is going to be so helpful to so many people, and it's truly an investment that you have to look at that's going to do nothing but better you from this point on.

Bianca Marrero

Owner, @skinteawithmsb

The abundance of valuable information, interactive engagement, and the passion of Nichole Lancaster made for a memorable and enriching experience.

If you think working longer and harder is the ONLY way to grow your spa business than you're most likely missing what I'm about to show you!

I'm going to show you how to build a 6 figure spa business that anyone can grow in to a store front!


These strategies are the fastest and most effective ways to transform your life and your solo business. In this 8-part  program I'll break down how I use the same strategies in my own solo business as I did managing million dollar med spas and $56 billion dollar beauty brands to create successful brands.  

Yes, I'm ready to work less and make more 💸

What you'll get in the Beauty Entrepreneur Experience Live

(limited to first 30 students enrolled)

The Beauty Entrepreneur Experience is your complete live beauty business blue print on how to grow your business to 6 figures with less stress and more structure!


 

Week 1: Self Reflection and Mindset

  • Areas of opportunity in your self and your business?
  • How to learn with an open mind
  • Changing our mindset to change our life
  • Showing up for yourself and your business the way you need to

Week 2: Financial Freedom

  • Knowing your numbers is really EASY
  • Why are knowing your numbers important
  • Which numbers are important
  • What is the best way to keep up with your bookkeeping
  • Setting financial goals to make more money

Week 3: The Easiest Way to Get New Clients

  • Niching down to become the expert 
  • Who is your ideal client
  •  Is your marketing cohesive with your brand
  • Getting your existing clients to grow your client base for you

     

Week 4: The Importance of SEO

  • Do you have an SEO optimized website
  • Is your branding cohesive through out your socials
  • Are you utilizing free online resources
  • Where e your clients hanging out online 
  • The easiest ways to get noticed online

Week 5: Why Book With You

  • Have you created an irresistible offer
  • How multiple "specials" hurt your business and devalue your services 
  • What is setting you apart from your competition
  • How to offer a promotion and still make money 

Week 6: Making More Money but Working Less

  • Creating higher priced services and products for your brand 
  • The psychology of selling
  • How to get your clients to buy high priced packages 
  • Taking the awkward feeling out of selling

Week 7: Creating Freedom and Flexibility 

  • Using AI to automate 
  • Setting up Manychat 
  • How to automations to save you time 
  • Outsourcing busy work

Week 8: Thinking Outside of the Treatment Room 

  • Have you considered private labeling
  • Dropshipping
  • Education
  • How can you make more money with out seeing more clients

PLUS, These AMAZING Bonuses!

 ✔ Bonus- The Esthetician's Guide to Mastering Instagram ($97 value) Bonus- Mastering your website's SEO with Hannah Boeck (value $497)

 Bonus- The Importance of being a leader with Disney Executive Ramit Kumar ($450)

 ✔ Bonus- 5 Hours financial mentoring with Aesthetic Bookkeeper Agata Goździewska (value $250)

 ✔ Bonus- Defeating Negative Self Thoughts with Mindset coach Tabitha Macdonald (value $250)

You can no longer afford to not invest in yourself and not have structure in your business

 

You're probably working a lot harder and making a lot less money than you should be. 

 

It's not your fault! I'm sure you were encouraged by your educator to go solo but never taught the importance of understanding how to run a business to be successful. 

 

Maybe like me in the beginning, you haven’t figured out what processes to use, or how to plan for your success. Maybe you’re feeling overwhelmed and defeated that you haven’t built the clientele you want or are booked as often as you want.

 

Maybe you’re on the edge of giving up and working somewhere full time instead of keep taking on the responsibilities of owning your own business.

 

Wait! I’m here to tell you DON’T! I know it’s easier said than done and trust me I know how HARD and scary being your own business owner can be. But if it’s in your heart and it’s a dream of yours don’t give up on yourself or your business.

 

I’ve been right where you are, There’s been a time or two, or three where I’ve sat in my empty lobby late at night and cried from stress and fear. Once it was all out, I got up and created something amazing in my business that would make me money.

 

As a very successful solo esthetician and beauty entrepreneur one of my passions is helping other beauty pros be successful, I love watching you succeed! So let’s get you ready for your BEST most successful year to date.

 

I’m going to show you how I've built my brand to over $100,000 annually and helped my clients grow in to million dollar store fronts!

 

I know better than anyone that in order to transform your business in to a bigger success you have to try something different.

 

Social posting and e-mail blasts really don’t matter if there isn’t planning and intentions behind it.

 

That’s why I’ve put together this experience to help you make more money, book more clients and grow the FASTEST you can in the next 60 days!

 

Enroll Now!

Some of our most popular FAQ

What the pros are saying!

Micah Strange

@waxlabbeautyco

 

"My sales are up 300%"

 

If Nichole wasn’t there to help me...I would be doing all of this blindly and still not where I am now!

Sierra Edwards

@sisiesthetics

 

"Wouldn't be where I'm at without your help!"

Thank you so much for all your tips and advice! Beauty Babe Business Academy is really working, just gotta out in the work! Wouldn't be where I'm at without your help!

 Karen Portillo

@sinlessbyk

 

"I think it's an amazing program!" 

I think it's an amazing program because like I said, this is something that is not taught in school and I'm part of a lot of Facebook groups where I constantly see the same questions about business. 

My entire business and life changed (hell, it started!) the moment I chose to master the business side of my beauty business so I could work less but make more money!

To recap here's what you get when you join us inside:

Private Facebook Group


Connect with fellow estheticians and beauty entrepreneurs instantly, in our exclusive Facebook group designed for community members only. Engage in discussions, share insights, and collaborate with like-minded individuals dedicated to their beauty business growth. Have a question or need some help? Ask in away to get all the help you need!

24/7 access to your resources and recorded calls


Life can be busy, and we understand that. With 24/7 access, you have the freedom to learn and connect on your own time. We record all of our group calls, if you miss one don't fret! Dive in whenever it suits you, ensuring that learning fits seamlessly into your schedule.

8 Weeks of Live business mentorship 


Immerse yourself in our  in depth trainings, strategies and proven processes. Each training is full of actionable insights that you can apply immediately to grow your business fast! Get stuck? Join our FB group to get the help you need!


Downloadable Workbooks


Enhance your learning with downloadable PDF files that encapsulate key takeaways, exercises, and resources. These files serve as handy reference guides, ensuring that you never miss a beat as you implement the strategies you've learned.

 

 

6-7 Figure Spa Business Processes

 

Get all of my spa business processes and best business practices that have made myself, my clients and my students 6-7 figures in their spa business. 

   

 

Option to Upgrade for 8 Private Calls with Me

 

Looking for 1:1 attention for your business? Upgrade to our VIP experience and get a monthly private 1:1 call with me to review your business and get personalized help. You'll grow even faster as a VIP. 

 

I am Ready to Join!

Who is the Beauty Entrepreneur Experience for?

This experience is designed to support estheticians in all stages of their business. Whether you’ve just started your spa business, are a seasoned veteran or are thinking of going solo we’re here to help guide you along the way. Learn from our mentors and esthetician peers how to grow your business in to the successful spa business you’ve always dreamed of!
 

What will this cost me?

My One-on-One Coaching starts at $3,500… and Is an application process.

What are you going to be paying to MASTER this yourself ?

THE ENTIRE SYSTEM for this year ONLY is an investment of just $1497. We even have low payment options so you can get access today!

 

Total Course Value!

  •  Total course value with bonuses, $10,000
  •  $8,000 SAVINGS!

What do you have to lose? Let's grow your beauty business in 2025!

When you sign up for our Beauty Entrepreneur Experience you're going to be amazed at how fast your business will grow! However, you have to do the work! 

There are no gimmicks and no games. This isn't a get rich quick scheme.  

Everything you're about to learn has made a lot of people a lot of money in the beauty industry when they put in the work!

Have any questions? reach out at [email protected] to chat with a customer experience team member. 

So if there’s even a slight chance you think this can work for you, then you should join us today. You can easily try it out and see if it’s right for you (no guesswork needed)! 

What the pros are saying!

 

 Time to decide, are you in?

Choice #1

You stay exactly where you are doing exactly what you've done and hope for different outcomes. Wishing for all the success you want but not changing a thing. (You know what Einstein said about that 👀) This will take years to get the results you're hoping for.

"You can not create the life you want from the same mentality that created your current situation."

Choice #2

Join us today in the Beauty Entrepreneur Experience. You'll be able to connect with estheticians in the same mindset as you. Encouraging your professional and personal growth over the next 8 weeks and beyond. Let's not forget I'll be there as your 6 figure mentor. Meeting with you each week to keep you accountable and make sure you're getting the results!

What if you could live stress free, and make plenty of money to pay your bills, grow your business, travel more and take time off. 

I'll help you create systems that keep your business working even when you're not!

If you're in simply choose which experience works best for you and I'll see you inside 💕

Gold Experience

$1497

(Regular $1997)

  • 8 Weeks of Live Business Mentorship 
  • 8 Weeks of Live Q&A Calls
  • 1 Private Coaching call with Nichole 
  • My Million Dollar Spa Best Business Practices
  • ChatGPT Cheat Sheet
  • 30 Days FREE of ManyChat Pro Instagram Automations
  • Webinar: The Importance of being a leader with Disney Executive, Ramit Kumar
  • 5 Hours Private Financial Planning with The Aesthetic Bookkeeper 
  • Video: Getting found on google with SEO Expert, Hannah Boeck
  • Video: Defeating Imposter Syndrome with Mindset Coach, Tabitha MacDonald
  • Downloadable Resources
  • ADDITIONAL COURSE: Esthetician's Guide to Mastering Instagram ($97 Value)
  • ALL Bonuses
  • Welcome Box with T-shirt and Manifestation Journal
  • Limited to 30 students
Add to cart

Platinum VIP Experience

$2897

(Regular $3,500)

  • Everything you get inside the gold experience PLUS...
  • Once a Week private 1:1 calls with Nichole focusing on your business goals (8 total, during the experience)
  • ADDITIONAL COURSE: 5 Figure Spa Events ($397 Value)
  • Quickbooks set up and training with The Aesthetic Bookkeeper
  • 1 Entrance Ticket to The Premiere Orlando Event to meet Nichole LIVE
  • 30 Days of Social Media Management 
  • Limited to 10 VIPs
Add to cart