Booked Solid… But Still Stuck at the Same Income Level?
You’re amazing at what you do, your clients love you, and your schedule is rarely empty, yet the money doesn’t reflect the effort. The late nights, the constant hustle, and the stress of “what’s next” are starting to wear you down.
It’s time to stop hustling and start scaling!
The Beauty Entrepreneur Experience
A Beauty Business Intensive for estheticians and beauty pros ready to scale beyond the treatment room or chair and grow a business that runs like a brand, not just a hustle.
Hey Beauty Pro, Is this you?
✔ Your books are full, but deep down you know you’ve hit a ceiling. No matter how many clients you take, it feels like there’s only so far you can go in your current business model.
✔ You’ve worked hard to build your reputation, but the constant trading time for money is draining. You want to increase your income without sacrificing more nights, weekends, or energy in the treatment room.
✔ You can feel there’s a bigger version of your business waiting—one with more freedom, more flexibility, and more financial stability. You just need the roadmap and support to get there.
✔ Most of all, you’re ready. Ready to invest in yourself. Ready to step into the CEO role. Ready to finally build a scalable beauty business that gives you the life you’ve been working for.
This isn’t for beginners.
The Beauty Entrepreneur Experience was built for the beauty pro who’s already successful in the treatment room—but knows she can’t grow any further by just taking more clients.
✔ Strategic Pricing & Packaging: Learn to price your services for profit and create irresistible packages that clients love.
✔ Client Attraction Systems: Develop a marketing strategy that consistently brings in high-quality, loyal clients.
✔ Automation & Delegation: Implement tools and processes that free up your time and reduce overwhelm.
✔ CEO Mindset Development: Transition from service provider to confident business owner with a clear vision.
Learn More!
Introducing
The Beauty Entrepreneur Experience!
Weekly Breakdown of the Experience
8 LIVE, easy to follow business classes, 5 bonus guest experts and additional courses
Week 1: Million-Dollar Mindset and Manifestation
Week 2: Finances made easy, and goal setting
Week 3: SEO & Social Media Masterclass
Week 4: Building a Team (Who to hire first)
Week 5: Creating an Unforgettable Client Experience
Week 6: Advanced Sales Training
Week 7: AI for Beauty Pros
Week 8: Passive Income Streams
Bonus Week 9: Meta Ads That Convert
Imagine what your business could look like 90 days from now if you had the right structure in place. Birdie Janssen of Blue Birdie Beauty doubled her revenue—and you can too. Are you ready to take that step?
"It's been very impactful in my revenue...!"
Birdie Janssen- Owner, Blue Birdie Beauty
In 8 powerful live business classes, I’ll show you how to take your already successful beauty business beyond the treatment room or chair—scaling with systems, strategy, and new revenue streams that give you more freedom and growth without adding more hours.
Inside the Beauty Business Entrepreneur Experience, You’ll Learn How To:
✨ Build Structure + Freedom
Design systems that give you more time, flexibility, and balance—so you can travel, rest, and actually enjoy the success you’ve built.
✨ Elevate Your Brand Presence
Turn your Instagram into a true marketing engine that attracts dream clients and builds authority in your niche.
✨ Think + Lead Like a CEO
Adopt the mindset and habits of a seven-figure beauty entrepreneur—so you can make powerful decisions and manifest your next level with intention.
✨ Scale Beyond the Treatment Room
Create new revenue streams, from digital products to brand partnerships, so you can earn more without being tied to your table.
✨ Sell with Confidence + Ease
Position and price your services and retail for premium value—so you can work less while increasing your profit margins.
✨ Get Found + Booked Online
Use SEO to rank higher on Google and bring in consistent new clients, even while you’re off the clock.
✨ Automate for Freedom
Leverage AI tools like ManyChat, ChatGPT, and Canva to simplify your marketing and free up your time.
✨ Master Your Money
Streamline your finances, bookkeeping, and growth planning—so scaling into a storefront or multi-location brand feels effortless.
And of course… ✨ so much more ✨ to help you scale smarter, not harder.
Enroll Now!Micah grew her business by 300% 🤯
Micah Strange
@waxlabbeautyco
⭐️⭐️⭐️⭐️⭐️
My sales grew by 300%!
I just know I don't want to be in the same place I was. I didn't want to struggle the same way. I wanted more. I was so glad I found Nichole, her team is amazing... My sales grew to 300% compared to last year and I've only had my store front open for 2 months!
You can have a business that gives you both freedom and financial growth.
A business that pays you well, supports your lifestyle, and continues to grow—even when you’re not in the treatment room.
Meet your Mentor...
Hi, I'm Nichole
Esthetician, Mentor, Public Speaker and Beauty Business Expert.
Before launching my own spa business, I managed up to $1 million in skincare and cosmetic sales for a major beauty brand, gaining corporate-level knowledge of brand growth and business strategy.
In 2016, I took that expertise into the treatment room and built my own solo business from a $500 tax return to over $100K, mastering both client care and the backend systems that drive real scalability.
Today, I mentor beauty pros internationally and create strategic brand partnerships with successful beauty professionals who want to expand their income. My programs give estheticians and beauty pros the tools to scale without having to see more clients.
"Because empowered women empower women"
Class Starts Next Week!
The Beauty Entrepreneur Experience gives you the systems, strategy, and support you need to finally scale your brand without seeing more clients!
What the pros are saying!
Mia Chan
Owner @bellearte
⭐️ ⭐️⭐️⭐️⭐️
"I'm so honored to have her as my mentor!"
"I'm so honored to be a part of it because it has made such a difference in my business's growth and success. Nichole genuinely cares about my business and I'm so honored to have her as my mentor"
What does your business look like in 2026?
Will it still depend on you seeing clients every day—or will it finally run with structure, freedom, and growth built in?
I’m here to help you scale smarter, not harder—so you can skip the trial and error, save time and money, and step confidently into the next level of your beauty business.
But enrollment closes soon and won't reopen until 2026, so grab your seat now!
What's Included: In Your Enrollment
What’s Included Inside the Beauty Entrepreneur Experience
A premium beauty business intensive designed for the beauty pro ready to scale with ease, strategy, and confidence.
✨ 8 Weeks of Live Business Classes with Nichole
Experience exclusive LIVE sessions focused on advanced business growth themes—covering everything from mindset and financial mastery to marketing, sales, and automation. (Value $4,000)
✨ The Million-Dollar Spa Systems
Access Nichole’s proven processes and backend frameworks that create structure, simplify your operations, and position your brand for scalable growth. (Value $997)
✨ CEO Mindset & Visualization Practices
Learn how to think, lead, and make decisions like a seven-figure CEO—with guided mindset tools to help you manifest your next level of success.
✨ Lifetime Access + Downloadable Resources
Revisit lessons anytime with full access to replays, templates, and assets that grow with your business. (Value $500)
✨ Social Media & SEO Mastery
Discover how to turn your online presence into a client-converting machine. Learn how to rank higher on Google, grow your audience, and attract premium clients with strategic visibility. (Value $200)
✨ AI, Automation & Tech for Beauty Pros
Simplify your systems using AI tools like ManyChat, ChatGPT, and Canva—giving you more time and freedom to focus on what matters most.
✨ Financial Clarity & Future Planning
Gain confidence with money management, smart financial planning, and profit-building strategies that support sustainable expansion into your own storefront or multi-location brand.
✨ Access to Specialized Mentors
Get expert support in key areas like bookkeeping, branding, and marketing from our extended network of beauty business professionals.
✨ Private Facebook Community + Peer Support
Connect with a supportive network of ambitious estheticians and beauty pros who are scaling alongside you.
✨ VIP Upgrade Option
Enhance your experience with private 1:1 business mentorship for tailored strategies and direct feedback from Nichole.
Exclusive Bonuses
✔ Booked and Paid Instagram Mastery — Learn how to turn your followers into paying clients. (Value $297)
✔ The Power of Leadership with Disney Executive Ramit Kumar
✔ Getting Found on Google with Digital Marketing Expert Hannah Boeck
✔ Defeating Negative Self-Talk with Mindset Coach Tabitha MacDonald
✔ 5 Hours of Private Financial Mentoring with Aesthetic Bookkeeper Agata Goździewska (Value $250)
This experience is easily worth over $10,000
but for the 2025 class, you can join the Beauty Business Intensive for just $1,997 when you enroll today.
Payment plans and financing available!
Choose your experience!The Beauty Entrepreneur Experience!
Weekly Breakdown of the Experience
8 LIVE, easy to follow business classes, 5 bonus guest experts and additional courses
Week 1: Million-Dollar Mindset and Manifestation
Week 2: Finances made easy, and goal setting
Week 3: SEO & Social Media Masterclass
Week 4: Building a Team (Who to hire first)
Week 5: Creating an Unforgettable Client Experience
Week 6: Advanced Sales Training
Week 7: AI for Beauty Pros
Week 8: Passive Income Streams
Bonus Week 9: Meta Ads That Convert
Enroll today!
Wait there is more!
When you register, you'll also get these bonus mentors:
The Importance of Being a Leader with Disney Executive Ramit Kumar
Getting Found on Google with Digital Marketing Expert Hannah Boeck
5 Hours Financial Mentoring with Aesthetic Bookkeeper Agata Goździewska
Defeating Negative Self Thoughts with Mindset Coach Tabitha MacDonald
*Free Bonus* Learn how to make money using Instagram! ($297 value)
Hosted by: Nichole Lancaster
What the pros are saying
Karen Portillo
Owner, @sinlessbyk
The best program out there, I love how Nichole will walk you through every single step.
Tyla Acevedo
Owner, @fullmoon.estheticsllc
This is going to be so helpful to so many people, and it's truly an investment that you have to look at that's going to do nothing but better you from this point on.
Bianca Marrero
Owner, @skinteawithmsb
The abundance of valuable information, interactive engagement, and the passion of Nichole Lancaster made for a memorable and enriching experience.
If you think working longer and harder is the ONLY way to grow your spa business than you're most likely missing what I'm about to show you!
You’ve Built the Business. Now Let’s Build the Brand.
This Beauty Business Intensive shows you how to turn your booked-out beauty business into a scalable, structured brand that grows beyond the treatment room.
What you'll get in the Beauty Entrepreneur Experience Live
(limited to first 30 students enrolled)
The Beauty Entrepreneur Experience gives you the systems, strategy, and structure to grow beyond the treatment room and build a business that works beautifully for you.
Week 1: Million Dollar Mindset and Manifestation
The hidden growth opportunities within yourself and your business
How to approach learning and leadership with an open, growth-oriented mindset
The mindset shifts that create lasting success—personally and professionally
How to start showing up as the CEO your business truly needs
Week 2: Finances Made Easy and Goal Setting
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Understand why knowing your numbers is essential for growth
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Learn which financial metrics actually matter in your beauty business
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Discover easy systems to stay on top of your bookkeeping
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Set clear financial goals that align with your next income level
Week 3: SEO and Social Media Masterclass
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Building an online presence that attracts high-paying clients
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Turning followers into booked clients
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Optimizing your profiles for Google and Instagram
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Creating a scalable content system that saves time
Week 4: Building a Team (Who to hire first)
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Knowing when it’s time to hire
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Who to hire first to maximize growth
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How to delegate tasks with confidence
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Building a team culture that supports your vision
Week 5: Creating an Unforgettable Client Experience
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Crafting a signature client experience that stands out
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Creating luxury touchpoints that build loyalty
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Personalizing services to increase retention
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Turning happy clients into lifelong brand ambassadors
Week 6: Advanced Sales Training
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Mastering the psychology of premium sales
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Confidently pricing and positioning high-ticket services
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Increasing retail revenue with integrity-based selling
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Converting consultations into consistent, loyal clients
Week 7: AI for Beauty Pros
- Using AI to automate
- Setting up Manychat
- How to automations to save you time
- Outsourcing busy work
Week 8: Thinking Outside of the Treatment Room
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Education & Online Courses
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Brand Partnerships & Affiliates
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White Label & Private Label Products
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Digital Products & E-books
BONUS WEEK! Meta Ads that Convert
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Understanding Meta Ads Manager
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Creating High-Converting Ad Campaigns
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Targeting & Retargeting Strategies
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Tracking Results & Optimizing Performance
PLUS, These AMAZING Bonuses!
✔ Bonus- Booked and Paid Instagram Mastery Course ($297 value)
✔ Bonus- Mastering your website's SEO with Hannah Boeck (value $497)
✔ Bonus- The Importance of being a leader with Disney Executive Ramit Kumar ($450)
✔ Bonus- 5 Hours financial mentoring with Aesthetic Bookkeeper Agata Goździewska (value $250)
✔ Bonus- Defeating Negative Self Thoughts with Mindset coach Tabitha Macdonald (value $250)
You’ve worked hard to build a thriving beauty business — but at this level, hard work alone isn’t enough anymore.
You can’t afford to keep running your business without structure, strategy, or systems. Because truthfully? You’re probably working harder than you need to… and not making as much as you could be.
It’s not your fault. Most beauty pros were taught how to perform services — not how to actually run a profitable business. You were encouraged to go solo, but never shown what it takes to scale beyond survival mode.
Maybe you’re feeling maxed out with clients, unsure how to grow without burning out. Or maybe you’ve hit an income ceiling and know there’s more potential—you just need the roadmap to get there.
I get it, because I’ve been there too. I know what it’s like to feel stuck, overwhelmed, and ready to give up. But once I stopped guessing and started building systems, everything changed.
Now, as a beauty entrepreneur and mentor, I’ve built a six-figure brand and helped other pros grow into multi–six and seven-figure businesses — and I want the same for you.
Inside The Beauty Entrepreneur Experience, I’ll show you how to scale your business strategically with structure, automation, and smart marketing that actually converts — so you can make more, work less, and create the freedom you started your business for.
This isn’t about working harder.
It’s about building smarter.
And it starts right here.
Some of our most popular FAQ
Who is The Beauty Entrepreneur Experience For?
How Long Is The Experience?
How Quickly Will I See Results?
Will This Work For Me?
How Much Is This Experience?
What's Included In The Platinum VIP
What's Included In My Enrollment?
What Bonuses Do I Get?
Do You Offer Payment Plans?
What the pros are saying!
Micah Strange
@waxlabbeautyco
"My sales are up 300%"
If Nichole wasn’t there to help me...I would be doing all of this blindly and still not where I am now!
Sierra Edwards
@sisiesthetics
"Wouldn't be where I'm at without your help!"
Thank you so much for all your tips and advice! Beauty Babe Business Academy is really working, just gotta out in the work! Wouldn't be where I'm at without your help!
Karen Portillo
@sinlessbyk
"I think it's an amazing program!"
I think it's an amazing program because like I said, this is something that is not taught in school and I'm part of a lot of Facebook groups where I constantly see the same questions about business.
My entire business and life changed (hell, it started!) the moment I chose to master the business side of my beauty business so I could work less but make more money!
To recap here's what you get when you join us inside:
24/7 access to your resources and recorded calls
Life can be busy, and we understand that. With 24/7 access, you have the freedom to learn and connect on your own time. We record all of our group calls, if you miss one don't fret! Dive in whenever it suits you, ensuring that learning fits seamlessly into your schedule.
8 Weeks of Live business mentorship
Immerse yourself in our in depth trainings, strategies and proven processes. Each training is full of actionable insights that you can apply immediately to grow your business fast! Get stuck? Join our FB group to get the help you need!
Downloadable Workbooks
Enhance your learning with downloadable PDF files that encapsulate key takeaways, exercises, and resources. These files serve as handy reference guides, ensuring that you never miss a beat as you implement the strategies you've learned.
6-7 Figure Spa Business Processes
Get all of my spa business processes and best business practices that have made myself, my clients and my students 6-7 figures in their spa business.
Option to Upgrade for 8 Private Calls with Me
Looking for 1:1 attention for your business? Upgrade to our VIP experience and get a monthly private 1:1 call with me to review your business and get personalized help. You'll grow even faster as a VIP.
What will this cost me?
My One-on-One Coaching starts at $4,500… and Is an application process.
What are you going to be paying to MASTER this yourself ?
THE ENTIRE SYSTEM for this year ONLY is an investment of just $1997. We even have low payment options so you can get access today!
Total Course Value!
- Total course value with bonuses, $10,000
- $8,000 SAVINGS!
You have nothing to lose, Let's grow your beauty business in 2025!
When you sign up for our Beauty Entrepreneur Experience you're going to be amazed at how fast your business will grow! However, you have to do the work!
There are no gimmicks and no games. This isn't a get rich quick scheme.
Everything you're about to learn has made a lot of people a lot of money in the beauty industry when they put in the work!
Have any questions? reach out at [email protected] to chat with a customer experience team member.
So if there’s even a slight chance you think this can work for you, then you should join us today. You can easily try it out and see if it’s right for you (no guesswork needed)!
What the pros are saying!
Time to decide, are you in?
Choice #1
You stay exactly where you are doing exactly what you've done and hope for different outcomes. Wishing for all the success you want but not changing a thing. (You know what Einstein said about that 👀) This will take years to get the results you're hoping for.
"You can not create the life you want from the same mentality that created your current situation."
Choice #2
Join us today in the Beauty Entrepreneur Experience. You'll be able to connect with estheticians in the same mindset as you. Encouraging your professional and personal growth over the next 8 weeks and beyond. Let's not forget I'll be there as your 6 figure mentor. Meeting with you each week to keep you accountable and make sure you're getting the results!
