Preparing for the Spa Holiday Rush

How to Prepare for the Holiday Season: Increase Your Revenue with Tips From a Spa Business Mentor

The holiday season is just around the corner, and now is the time to prepare! As a spa business mentor and esthetician coach, I know firsthand how crucial this time of year is for your success.

Did you know that most beauty professionals, including estheticians, make 20-30% of their total yearly revenue from October to December? If your goal is to make $60,000 this year, you should be aiming to bring in $12,000 - $18,000 in just the last three months! With the right strategy, this is totally achievable.

Here are a few key tips to help you prepare your spa business and make this your most profitable holiday season yet:

Stock Up on Inventory
Make sure you have enough products for retail sales, back bar, services, and disposables. The last thing you want is to run out of your bestsellers or necessary supplies during the holiday rush.

Promote Gift Cards
Gift cards are a quick and easy way to boost your revenue! (Check out my previous email for some of my favorite gift card promotions.) They’re perfect for anyone, so start marketing your gift card specials early so your clients can plan ahead.

Create Themed Holiday Packages
Get creative with holiday-themed bundles! As an esthetician mentor, I always advise offering service and product bundles that add extra value while keeping a higher price point. This not only helps attract new clients but also upsells your current ones.

Plan Your Marketing Strategy
Prepare your email campaigns and social media posts now! Consistent promotion keeps your brand top of mind when clients are ready to book. Need some cute holiday content? Get dressed in your holiday best, snap some photos, and use Canva’s background remover tool to create headshots perfect for seasonal promotions.

And lastly, let’s talk about getting prepared for something even bigger... 👀

I’m beyond excited to announce the relaunch of my $20K Holiday Program this October!

Last year, estheticians who took part saw their revenue grow by thousands. In this program, I’ll show you exactly how I consistently make $20,000 in the last 60 days of the holiday season.

Keep an eye out for more details soon – you won’t want to miss it! 

Let’s make this your most profitable holiday season yet! 🎉
— Nichole, Your Esthetician Mentor and Spa Business Coach